REPSOL YPF
2007-2011
STRATEGY ENGAGEMENT
Challenge: To integrate different SCADA platforms to reduce learning times in the plant floor support team.
Solution: Through API and commands under the OBDS standard, the production and distribution plants owned by YPF in Argentina were presented with a unified visualization. A series of services and digital elements available for control engineers were developed around the web, unifying in a HMI design tailored to the user and applying UX/UI criteria to facilitate intuitively the monitoring and management of the different systems, meeting the requirements of LEVEL 1.
BANCO AZTECA
2009-2014
STRATEGY ENGAGEMENT
Challenge: Increase the bank's presence in the new generation: SMEs and young entrepreneurs.
Estimated 20,000 new Selecta accounts targeting the new generation.
Solution: Digital campaigns focused on financial literacy digital assets, digital approach with the lead, media tactics management and social media. This resulted in a 200% increase in cardholder and consumer credit revenue in two years.
DISNEY XD
2009-2013
HIGH PERFORMANCE WEB DESIGN
Challenge: Launching of the XD site for The Walt Disney Company Inc.
Development and design of the site, administration platforms, traffic control and SysAdmin of the platform. First case with cloud platform, with virtualized instances and high weight digital content management.
Solution: Developed the web and mobile site for XD, an entertainment and content site for Latin America, using PHP and Adobe Content Manager, Eyeblaster and Open Adstream. This project ran from 2009 to 2014.
COLGATE
2010
ENGAGEMENT BY RRSS
Development, implementation and operation of the digital platform: website and application (APP).
Success story presented at the Colgate Summit 2011, achieving the participation of more than 1.2 million users.
COCA-COLA
2013-2018
ENGAGEMENT BY CONTENT
Creation of the technological platform for Audio Streaming, taking the brand to a digital medium.
One of the first applications (APP) to build loyalty among young people with the content promoted by the brand.
BANCO CONSORCIO
2019
TECHNOLOGY ENGAGEMENT
Challenge: Digital anarchy, lack of 360-degree customer visibility and little knowledge about the customer.
Solution: Development and implementation of a digital strategy to generate an omnichannel experience. Conducted omnichannel campaigns by integrating a Golden Record MDM among six different businesses.
Implemented a Marketing Automation solution for upselling and cross-selling, resulting in a marginal growth of 8%. Push was made through its digital applications and websites, thus strengthening its image.
Kellun.ong
2021-2022
ENGAGEMENT AND DEVELOPMENT OF TRANSACTIONAL PROPERTIES
Start-up technology provider in Chile.
Creation of the technological platform for the construction of an ecosystem of social benefits with digital properties, website, social networks, donation portal and activation site (hot site).
Strategic dissemination: Execution of digital campaigns in social networks for the first clients, which included HDI Seguros, Virgin Mobile, Mayor's Office of San Miguel and Zurich-Santander.
YARA
2021-2022
SOCIAL MEDIA AND PROGRAMMATIC CAMPAIGN
Digital campaigns and content pitch for the promotion and dissemination of the website launched in Chile: MiYaraMarket.com.
Development and implementation of the digital strategy to generate growth and positioning in a B2B segment of the e-commerce platform to sell products for agribusiness.