Cencosud
Challenges
Cencosud faced challenges on a private platform that limited its ability to make basic changes and access its own information. This lack of autonomy and the high costs associated with licensing and development represented significant obstacles in its digital management.
Restrictive private platform: Difficulties to modify and update content efficiently, which affected its agility in the digital environment.
Lack of control over data: They did not have access to their own data and metrics, making it difficult to make informed decisions and optimize their online strategies.
Dependence on third parties: They depended heavily on the company that owned the platform to make any modifications to their websites, which resulted in long response times and lack of autonomy in content management.
High costs: The high costs associated with licensing and development on the private platform represented a significant financial burden for Cencosud.
Solution
To address these challenges, we have developed and implemented a comprehensive solution that effectively addresses each of them:
Migration to Acquia
The migration of its websites to Acquia's platform was completed. This decision allowed Cencosud to free itself from the restrictions of its previous platform and gain access to a more flexible and robust set of tools.
Drupal + Site Studio
It was decided to develop the websites in Drupal, a more versatile CMS with greater customization capabilities. Using Site Studio for the creation of components, Site Studio allows Cencosud teams to create and modify content more efficiently.
Support and Maintenance
After the implementation of the websites, the team continued to provide ongoing support and maintenance to ensure operability and user satisfaction.
Results
The implementation of these solutions had a significant impact on Cencosud:
Greater agility and autonomy: The ability to make changes and content updates quickly and easily improved significantly, allowing Cencosud to adapt more nimbly to market and consumer needs.
Cost reduction: Eliminating the high costs associated with licensing and development on the previous platform resulted in notable financial savings for the company.
Improved decision making: Access to more accurate data and improved analytics capabilities enabled Cencosud to make more informed decisions, resulting in more effective and profitable online strategies.
